The Top AE Playbook: How Revenue Leaders Make Great Selling Repeatable

Every sales team has a few reps whose deals move differently. How they run discovery, multi-thread, and hold price. All this stays unwritten, and the rest of the team slips back to old habits weeks after training.

When only a few reps know how to win consistently, your number depends on who owns the deal. Getting everyone else to sell like them comes down to how leaders coach. Join us to learn how revenue leaders do it.
10th December 2026
2 PM ET
VIRTUAL: Zoom

Meet the experts 

Brendan Sweeney (Speaker)

VP, Global Sales, Allego

Brendan leads Allego’s global sales teams across new business and account growth. With over a decade in enterprise sales leadership, he focuses on developing top talent and building go-to-market motions that scale.

Aaron Swanson  (Speaker)

Sales Head, SiftHub

Aaron heads sales at SiftHub and brings more than two decades of enterprise sales leadership, from running global sales teams to taking new products to market. He builds the deal reviews, processes, and team structures that make winning repeatable.

Marcus Woodard
(Host)

Senior Marketing Program Manager, Allego

Marcus brings more than 13 years of experience building demand generation and event programs that turn audience attention into pipeline. He works across sales and marketing teams to connect revenue leaders with the ideas that help them win.

Why attend this Webinar?

Decoding your top performer

Learn what your best rep does differently at discovery, multi-threading, and pricing, and how to break those habits into specific behaviors the rest of your team can repeat.

Leadership that makes it stick

Spot the leadership habits that quietly break training, from skipping the program to coaching on activity counts, and replace them with the ones that make the standard hold.

Coaching where selling happens

Walk away with a plan to reinforce skills at the moments that decide deals: before the high-stakes call, during the live deal, and in the review afterwards.

Don’t Let Winning Deals Depend on a Few Reps