
Tools like GPT, Gemini, and Claude are great for brainstorming, on-the-go drafting, code assistance, and quick Q&A. But they struggle with more complex functional content around sales and presales because they aren’t built for enterprise deal workflows.
$20 user licenses sound like a no-brainer, but they don’t account for the hidden costs of manual data entry, endless prompting to refine content, or dealing with fragmented workflows. Jumping between ChatGPT and your CRM, RFP tool, or company knowledge base is not efficient.
Generic AI copilots are not natively aware of your product, deal history, CRM context, or security policies. They’re designed to work on public internet knowledge or uploaded files. As a result, your teams have to fill in the gaps and master prompt engineering to get the output they need.

The lack of robust data grounding and security means that allowing GPT, Claude, or Gemini to handle sensitive or governed knowledge can become a security risk for an organization. The tools often lack tailored controls, such as no-training commitments on your data.

