SiftHub Success

Our story so far

SiftHub raises $5.5M in seed round led by Matrix Partners India & Blume Ventures

Manisha Raisinghani

April 3, 2024

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AI Summary

SiftHub was founded to solve a core presales problem: sales and solutions teams waste too much time searching for information instead of closing deals.
The platform started with RFP automation and expanded to cover the full presales workflow: deal briefs, battlecards, enterprise search, and sales collateral generation.
SiftHub is AI-native from day one — the architecture was designed around intelligent content delivery, not a legacy system with AI added later.
Early customers like Rocketlane, Allego, and Congruent Solutions validated the approach with measurable results: 8x faster RFPs, 14+ hours saved per project, 50% bandwidth improvement.
The company's mission is to make every sales and presales team as effective as their best rep — by democratizing knowledge and automating repetitive work.

SiftHub was founded to solve a core presales problem: sales and solutions teams waste too much time searching for information instead of closing deals.
The platform started with RFP automation and expanded to cover the full presales workflow: deal briefs, battlecards, enterprise search, and sales collateral generation.
SiftHub is AI-native from day one — the architecture was designed around intelligent content delivery, not a legacy system with AI added later.
Early customers like Rocketlane, Allego, and Congruent Solutions validated the approach with measurable results: 8x faster RFPs, 14+ hours saved per project, 50% bandwidth improvement.
The company's mission is to make every sales and presales team as effective as their best rep — by democratizing knowledge and automating repetitive work.

Today, we’re thrilled to announce that we’ve raised $5.5 million in a round led by Matrix Partners India and Blume Ventures with participation from Neon Fund. Excited to have executive operators and founders from leading companies such as RazorPay, Cloudflare, Superhuman, DevRev join us as angel investors. As we look forward to an exciting future, here’s the story of what got us started.

The problem

The amount of time sales professionals spend on building relationships with their prospects has gone down drastically in the last decade. Today, sales teams only spend 28% of their time selling and the majority of their time is spent in non-selling activities. Why is that?

Pressure of increasing the top line and processing more deals without adding headcount by way of SMEs, presales engineers, etc. translates to sales being overburdened.
Intense competition demands the development of tailored selling approaches to differentiate themselves in the market; this requires considerable time and dedication for every single deal.
Sales teams are overwhelmed with the complexities of multiple disconnected solutions, spending more time navigating through all the apps than actually building relationships and closing deals.
Today, customers come into sales meetings more informed, and sellers are expected to have deeper product knowledge and easy access to proprietary company information to win new customers. But are companies spending enough time training sales and presales professionals on more technical knowledge? Is this even possible given the vast amount of information that exists today?

Sales and presales professionals can’t be expected to memorize all the ins and outs of the product to be able to respond to clients quickly and accurately.

The epiphany

After having 500+ hours of conversations with leaders in different industries, it was evident that AEs, solution engineers, SDRs, etc. were having a hard time discovering the knowledge they needed with content scattered across so many different tools. This pain point becomes more evident when they respond to repetitive questions on calls or emails, and while completing infosec questionnaires, vendor assessment forms, RFPs, and RFIs.

Legacy solutions were only addressing parts of the problem driving barely 10-20% efficiency gains.

The transformation

With the launch and massive adoption of ChatGPT, AI became mainstream and organizations globally were seeing a boost in productivity. Leaders now saw the drain on resources and bandwidth as a critical problem and recognized AI to be the perfect solution.

In fact, we’re already seeing sales organizations implementing AI to try and simplify some of their most repetitive and frustrating tasks. The #1 AI use-case for B2B sales professionals is repurposing messages to prospects by adapting them to different formats.

However, one huge hurdle remains before leaders can fully embrace AI. While over 70% of professionals trust the accuracy and reliability of AI-powered solutions, no company is comfortable with the thought of allowing existing AI tools like ChatGPT, Jasper, etc. to work off their proprietary information.

All of this told me that the market has never been more ready for a platform like SiftHub - a modern end-to-end solution that incorporates AI at its core, in a safe and secure way, to solve a legacy problem and help organizations respond to their customers 10x faster.

The next-gen platform

SiftHub’s AI platform is changing how sales and presales teams discover up-to-date information and generate accurate responses grounded in company knowledge. No more “I’ll get back to you”s that could lead to a long sales cycle or a lost opportunity. Easy integrations with apps such as Salesforce, Confluence, HubSpot, Google Drive, Sharepoint, Zendesk, and more allow users to now access all enterprise knowledge in a single hub. Our platform’s context-awareness features make it easy to find the right information at the right time without toggling between screens and teams.

We are empowering sales organizations as a trusted knowledge partner. SiftHub is uniquely positioned to deliver secure, private, access-controlled answers that trace back to the original source. Using RAG technology and fine-tuned LLMs with industry-specific knowledge training, SiftHub allows users to generate personalized responses with zero hallucinations. This guarantees increased transparency and reduced risk and inspires absolute trust to use AI for all their needs.

The future

We’re at the beginning of our journey to disrupt the sales and presales space with the application of AI in ways never done before. We’ve had a fantastic start and are super excited for the future!

Our team, central to SiftHub’s growth, includes several former startup founders. Their expertise in product innovation and experience with the challenges of expanding sales operations is invaluable. As we expand, we’re looking for more highly motivated individuals who will help us redefine the future of AI for enterprises. Join our rocketship!

If you’re looking to boost your sales organization’s productivity by 80% with streamlined responses and quick knowledge discovery, be sure to join our waitlist today.

What is SiftHub's origin story?

SiftHub was founded to solve a problem its founders experienced directly: the staggering amount of time that high-performing sales and presales professionals spend on manual information work instead of the strategic, relationship-driven activities that actually win enterprise deals. The founding insight was that the knowledge enterprise sales teams need to win deals already exists within their organizations—in call transcripts, documents, past proposals, and expert conversations. The challenge is making it accessible at the moment of need. SiftHub was built to solve that accessibility problem.

What problem did SiftHub's founders set out to solve?

The founders identified a specific and measurable pain: solutions engineers and account executives spending 70%+ of their time on administrative work—drafting RFP responses, hunting for content, building collateral, answering repetitive questions—instead of the buyer conversations that drive revenue. They observed that this wasn't a talent problem; it was an infrastructure problem. The best sales professionals in the world, given the right knowledge at the right moment, consistently outperform the same talented people working without that support.

How has SiftHub evolved since it was founded?

SiftHub has evolved from an initial RFP automation tool to a comprehensive AI deal orchestration platform. Early versions focused on the questionnaire response workflow. As customers deployed the product, the team recognized that the value extended through the entire deal cycle: pre-call preparation, competitive intelligence, sales collateral generation, post-sales handoff, and knowledge management. The platform expanded to cover this full workflow with specialized AI agents—RFP Agent, Battlecard Agent, BuyerIQ Agent, Answer Agent, Search Agent—each addressing a specific presales or sales bottleneck.

What principles guide SiftHub's product development?

SiftHub's product development is guided by a connection-first philosophy: rather than asking customers to migrate their knowledge into a new system, SiftHub connects to where knowledge already lives and surfaces it intelligently. This principle reflects the insight that the most effective knowledge systems work with existing behavior rather than demanding new behavior. The second guiding principle is that AI should enhance human judgment rather than replace it—SiftHub generates first drafts and surfaces intelligence, but final decisions remain with the humans who own the relationships.

What is SiftHub's vision for the future of AI in enterprise sales?

SiftHub's vision is a world where every sales and presales professional, regardless of tenure or seniority, has access to the full institutional knowledge of their organization at the exact moment they need it. In this world, response times are measured in minutes rather than days, personalization scales without manual effort, and knowledge captured in one deal improves performance in the next. The gap between top performers and average performers narrows because the institutional intelligence that separates them becomes universally accessible.

What does SiftHub's customer base reveal about the market it serves?

SiftHub's customer base spans enterprise SaaS companies, professional services firms, and complex technology vendors who share a common characteristic: their sales and presales processes involve sophisticated buyers asking detailed technical, security, and commercial questions that require fast, accurate, verified responses. From startup unicorns to established public companies, the common thread is that these organizations compete in markets where response quality and speed are significant deal differentiators—making SiftHub's capabilities directly relevant to their revenue outcomes.

How does SiftHub's own experience with its product inform its development?

SiftHub uses its own platform to respond to customer RFPs and security questionnaires, manage knowledge across the organization, and prepare sales and presales collateral—a 'dogfooding' practice that ensures product feedback comes from genuine daily use rather than abstract product thinking. When SiftHub's own sales team encounters friction in a workflow, it becomes a product priority. This internal use also means the team can speak credibly to customer challenges because they navigate the same workflows their customers do.

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