S2 EP7: Trust, not tactics: Scaling sales in the age of AI ft. Matt Green, CRO at Sales Assembly
We cover a lot in this episode: - The role AI actually plays in sales today (hint: it’s not replacing trust, but it might finally kill bad prep). - Why your personal brand as a seller will matter more than your company’s brand. - What’s hype, what’s real, and what’s next for AI-assisted coaching, retention, and team culture.