Why AI sales enablement works now more than ever

67% of sales reps don’t expect to meet their quota this year (2024), and 84% missed it last year (source). On top of that, 53% of sales professionals say it’s harder to sell than a year ago.

That’s not just a slump, it’s a signal.

Sales leaders must rethink how to empower their teams. Enter AI sales enablement, where artificial intelligence for sales is no longer a future investment, it’s a current imperative.

What AEs are up against

Account Executives (AEs) juggle speed, precision, and deep product knowledge. But without the right AI enablement support, performance suffers. Fortunately, companies are increasingly turning to AI sales enablement platforms to streamline AI in the sales process and boost outcomes.

What’s holding back sales performance? 

1. Scattered knowledge and siloed sales tools

AEs need fast access to sales assets, case studies, product specs, solution decks, and customer stories. But when content is buried across CRMs and disconnected tools, sales productivity plummets.

Only 29% of sales reps are satisfied with their enablement materials. This disjointed experience hampers buyer engagement and stalls progress.

That’s why AI-powered sales tools like SiftHub are gaining traction. Leveraging natural language processing and AI sales assistants, they surface the right materials instantly across tools like Slack, Teams, and email. 

This level of AI-powered insights helps with sales cycles, removes friction, and enhances overall sales efficiency.

2. Constant product changes, zero context

Product updates are frequent, and reps often lack the customer context to leverage them. This creates a massive gap in sales training and confidence.

AI enablement platforms are bridging that gap. With AI-powered coaching and AI content recommendations, reps are now able to tie updates to real-world sales use cases, making every product release an opportunity. Here are 12 sales enablement tools you can look at.

This is where machine learning sales enablement shines. By mapping product changes to specific pain points, AI in the sales process gets smarter, faster, and more effective.

3. Unequal access to internal knowledge

Many sales teams operate with tribal knowledge. Reps with strong SE ties or tenure get ahead, while others struggle.

Artificial intelligence sales enablement tools level the playing field. Using AI-driven analytics, they deliver uniform access to insights, improving sales skills development, sales performance, and even sales forecasting.

Whether you’re in SDR enablement or managing full-cycle deals, these tools make everyone equally equipped to win.

4. SEs are overloaded, and revenue teams struggle

In complex sales, sales engineers (SEs) are vital. But with one SE for every 5–6 reps, coverage is stretched.

That’s where AI for sales teams plays a major role. Tools powered by generative AI and conversation intelligence answer technical questions in real-time, perform sales call analysis, and support sales automation reducing reliance on SEs and boosting win rates.

Modern AI sales enablement platforms help revenue teams thrive, even in high-stakes deals.

5. Growing pressure for personalization

As competition increases (57% of sales leaders say it has), personalization becomes critical. Executives ignore templated content, they expect insights tailored to their context.

But when reps spend hours creating pitch decks, briefs, and battle cards, core selling time suffers.

AI sales enablement platforms like SiftHub deliver personalized content recommendations in seconds. Using sales enablement AI tools, teams create on-brand, targeted materials based on persona, vertical, and deal stage, at scale.

Read our in-depth guide on sales enablement challenges. 

What AI sales enablement platforms do

Let’s break down how AI-powered sales tools radically help with sales execution:

• Centralize sales content management so reps aren’t toggling between 10 tabs
• Use AI-powered insights to keep reps updated between formal sales training sessions
• Offer AI content recommendations to close knowledge gaps instantly
• Deliver technical depth through AI for sales teams, without needing an SE on every call
• Automate personalization with machine learning sales enablement to increase sales productivity

This is not just enablement it’s transformation.

Competitive landscape: What buyers are evaluating

When exploring AI sales enablement platforms, buyers often consider:

Highspot 

Highspot is widely praised for its usability and seamless integrations, making it a popular choice among sales teams. Buyers often explore Highspot pricing to ensure it scales with their needs, while the Highspot Gmail extension helps integrate sales workflows directly into email. Its recognizable Highspot logo is frequently seen in branded collateral, and many teams bookmark the platform internally at go/highspot for easy access.

Seismic

Seismic is a leader in sales enablement strategy, known for dynamic content delivery and sales automation capabilities. Popular with teams modernizing sales content management processes.

While these tools meet traditional needs, modern teams want more where a powered A.I. company makes selling easier isn’t just a line it’s the mission.

SiftHub

SiftHub turns scattered sales knowledge into real-time, deal-specific insights reps can use instantly. It centralizes intel from Slack, Notion, Gong, and CRM notes into one always-updated source, eliminating the need to search or ask around.

Integrated into tools like Gmail, Outlook, and Salesforce, it surfaces relevant answers right when reps need them. Responses are tailored to deal stage, persona, and industry, so sellers always sound sharp.

SiftHub keeps content fresh by learning from real conversations and winning data. It shortens ramp time, boosts rep confidence, and gives leaders visibility into what’s working. Sales enablement becomes fast, contextual, and revenue-focused. 

See how SiftHub helps with AI sales enablement.

Industry trends: AI goes beyond SaaS

It’s not just B2B SaaS seeing the transformation. Even PC makers bet AI to sales embedding artificial intelligence for sale capabilities into hardware.

These embedded features include:

• Buyer guidance engines
• SDR coaching prompts
• Smart discovery experiences

Using AI in sales is becoming an industry standard regardless of your product or sector.

Final word: Power sales enablement with SiftHub

Sales teams that lead with artificial intelligence for sales are not just keeping up they’re winning. By automating repetitive tasks, surfacing real-time insights, and enabling personalized engagement at scale, AI sales enablement is redefining what high-performance selling looks like.

This is where SiftHub comes in. As a purpose-built AI sales enablement platform, SiftHub empowers Account Executives, SDRs, and sales leaders with instant access to deal-specific content, automated collateral generation, and deep technical knowledge—right inside your workflows.

Whether you’re struggling with scattered tools, limited SE availability, or the burden of manual content creation, SiftHub eliminates these roadblocks with intelligent automation, AI-powered insights, and seamless integration with your existing stack.

Ready to see what true sales enablement looks like in the age of AI?

‍👉 Book a demo with SiftHub and equip your team to sell smarter, faster, and with confidence.