Take your solutions team from support to strategic in 3 days

Too much of an SE's week goes into answering repetitive questions, last-minute prep, and hunting for verified responses for RFPs. The work that could actually shape deals – customization, understanding each prospect better, and empowering prospect champions – is the first to get squeezed out.


This session is about identifying where time goes, cutting or automating low-value work, and redirecting that capacity toward discovery, technical strategy, and the conversations that move deals.

For: Sales Engineers, Solution Consultants, Presales Engineers

AI now handles the assembly work across every technical GTM role: demos, RFX drafts, and integration boilerplate. So what keeps you indispensable once it does?


This session breaks down the edge AI can't touch: the SE's trust and reframing, the RFX specialist's judgment, the FDE's grip on messy unknowns. AI assembles; you drive.

For: Sales Engineers, RFX / Proposal Specialists, Forward Deployed Engineers, Solution Consultants

Revenue leadership have stopped asking "is your team busy?" and have started asking "what did your team contribute?"

Every function reports against the growth number, while presales still runs on trust and proxy metrics. This session shows solutions leaders how to tie SE contribution to the metric a CRO actually cares about, measure by sub-function instead of one blunt rule, and govern AI experimentation so effort compounds instead of scattering. The shift: stop defending the function, start driving growth.

For: Solutions Engineering Leaders (Directors, VPs, AVPs)