- SiftHub launches Pulse - In-call assistant. Manisha explains why SiftHub built Pulse.
- Sales reps often lose momentum and buyer confidence when faced with complex questions they cannot answer immediately, forcing them to rely on "let me get back to you" responses.
- Pulse is an in-call assistant that listens to live sales meetings and instantly surfaces accurate, relevant answers on the rep's screen, ensuring they stay engaged with the buyer.
- Unlike generic AI, Pulse utilizes specific deal data—such as competitor battlecards, open proposals, and previous commitments—to provide responses tailored precisely to the current account and conversation.
- The philosophy behind Pulse is to support human sales professionals, not replace them; by automating information retrieval, it allows reps to focus on the human elements of sales, like reading the room and building trust.
- Teams using Pulse see faster deal movement and increased effectiveness, as reps can resolve objections during the call rather than relying on follow-up emails sent days later.
- SiftHub launches Pulse - In-call assistant. Manisha explains why SiftHub built Pulse.
- Sales reps often lose momentum and buyer confidence when faced with complex questions they cannot answer immediately, forcing them to rely on "let me get back to you" responses.
- Pulse is an in-call assistant that listens to live sales meetings and instantly surfaces accurate, relevant answers on the rep's screen, ensuring they stay engaged with the buyer.
- Unlike generic AI, Pulse utilizes specific deal data—such as competitor battlecards, open proposals, and previous commitments—to provide responses tailored precisely to the current account and conversation.
- The philosophy behind Pulse is to support human sales professionals, not replace them; by automating information retrieval, it allows reps to focus on the human elements of sales, like reading the room and building trust.
- Teams using Pulse see faster deal movement and increased effectiveness, as reps can resolve objections during the call rather than relying on follow-up emails sent days later.
No more dead air.
Context depth is the difference between a rep who closes and a rep who circles back.
I didn't come up with that line in a strategy session. Our customers handed it to me. Pulse is what they kept asking for, and they asked for it by describing the same scene to me over and over.
It always went like this. The call is going well. The buyer is leaning in. Then they ask something the rep wasn't ready for, and the room changes. Not dramatically. Nobody hangs up. But the momentum leaks out, the buyer's confidence drops a notch, and the rep reaches for the six words I've come to dread. "Let me get back to you."
"The SE can't be on every call." - Every customer added the same sentence, half apology, half shrug
If you've sold anything complex, you already know the feeling in your stomach.
A buyer asks, "You're SOC2, but where is our data actually hosted? We have residency requirements in the EU." The rep knows the company is compliant. They don't have the specific answer, and "I'll confirm and come back to you" makes a security-conscious buyer more nervous, not less.
Or, "How are you different from the other tool we're evaluating?" The battlecard exists. It's in a folder somewhere. It is not in the rep's head at the speed the conversation is actually moving.
Every one of those answers existed inside the company. A knowledge base. A battlecard. A Slack thread. A recording of a top rep handling that exact objection last quarter. The company knew. It just never made it into the room at the moment it mattered.
We started calling that gap "dead air" - the silence between a buyer's question and a rep who doesn't have the answer at hand. And the more I heard it, the more I realized everyone had quietly made peace with it. We didn’t.
So we built Pulse.
Pulse listens to a live call and surfaces the answer on the rep's screen the second a question is asked, or an objection arises. No bot in the attendee list. No one else sees it. The prospect just sees a rep who knows their stuff.
I want to be precise about what makes it different, because "AI that helps on calls" is a noisy, crowded claim.
Pulse is context.
Anyone can transcribe a meeting. Anyone can paste a question into a chatbot and get a generic, confident, sometimes-wrong answer.
What none of those can do is know your deal.
Pulse knows which product the buyer is evaluating, which competitors are in the mix, what your team committed to on the last call, and what's sitting in the open proposal right now. The answer that surfaces isn't just accurate. It's the right answer for this account, this conversation, this deal.
That's what I mean when I say context breathes life into a sales call.
.png)
I get this question a lot from people watching the broader AI wave - “Aren't you going to automate the rep out of the room eventually?” No. And I'll be direct about why.
Enterprise deals are human. A $200K decision with a six-month procurement cycle, a skeptical CISO, three competitors in a bake-off, and a buying committee that doesn't agree with itself is not something you hand to an avatar or generic LLM.
Someone has to read the room.
Someone has to catch the hesitation in a buyer's voice.
Someone has to earn the trust.
No model does that. Pulse is the opposite of replacing humans. It makes the human in the room dramatically better in the moment that counts.
The ground moves too fast in today’s sales. The onboarding video was outdated before the new hire finished watching it. Telling a rep to "just know it" or "go ask ChatGPT" is an unrealistic oversimplification. The answer has to come to the rep, live, shaped to the deal.
The teams already running Pulse feel it.
SEs get reserved for the calls that genuinely need their judgment instead of being pulled into every single call. Reps stay in the conversation instead of leaving it to go hunt the next line. Deals move because the objection got handled in the room, not in a follow-up email 48 hours later that nobody opens.
I'll admit the founder in me still gets a small thrill watching it work live. The buyer asks the hard thing. The answer appears. The rep doesn't blink. The deal keeps breathing.
That's all we wanted Pulse to do. Close the gap. Keep the human sharp. End the era of the six worst words in sales.
No more dead air.
